“I’m a Mac, you’re a PC” was designed to make you pick a side. Birds do it, bees do it, presidents, cult leaders and marketers do it - learn how to construct an enemy.
The Enemy of Branding
The Enemy of Branding
The Enemy of Branding
“I’m a Mac, you’re a PC” was designed to make you pick a side. Birds do it, bees do it, presidents, cult leaders and marketers do it - learn how to construct an enemy.